Tabata™ are a global fitness company and are part of NBC Universal. In September 2014 the Tabata™ Cycle certification was launched in the UK and USA.
Project Brief: To coincide with the launch of their Tabata™ Cycle program, produce a series of filmed workouts and trailer.
As part of Tabata™ cycles program launch I was invited to art direct their first film shoot out in LA and help produce a set of 6 workouts that would help launch the program. A set was designed along with models chosen. The workouts are now distributed globally.
With continuing fitness clubs opening globally Tabata™ cycle classes are continuing to develop. A second set of workouts are to be planned in the near future.
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