Train like a pro® are a brand of virtual workouts that are designed and promoted by famous professional athletes.
Project Brief: To coincide with the launch of their Train Like A Pro® workouts, design and produce a logo and brand with olympic champion and MBE Dani King.
We were asked to photograph and film Dani King in training at the Newport Velodrome. This would form the base promo shots for the Train Like A Pro® Dani King workouts. Various camera angles were used including a helmet mounted cam and a handlebar mounted. Studio lights were positioned around the track to capture a more dramatic real-life racing scenerio.
With the real-life racing shots providing the catalyst for the main brand, work started on the ident for Train Like A Pro®. Hand-drawn concepts first arose with main elements consisting of bike cogs and dynamic lettering. After the first round of designs we came to the conclusion that the Train Like A Pro® brand would not just be open for cyclist athletes but all sporting disciplines. This led us onto the winning shield formula which became the main part of the final logo. Its partner brand the Indoorcycling Group® was then added to accompany the shield and a scroll was added to the bottom - this would be the positon for the athletes name.
The final workouts were distributed worldwide by a digital training app and are extremely popular workouts. Train Like A Pro® are now looking to extend their workouts out to other professional athletes.
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